Habitual viewing
Why do TV Stations persist with the notion that we are all still habitual viewers? That we will tune in same time, same place each week to see our favourite program even when it’s not there.
I can understand back in the day when a remote control was a reference to the fact that the TV knob was soo far away from the couch, you would turn the TV onto a channel and leave it there.
The same era when the only alternative to TV was to listen to the nightly countdown on the radio or read a book.
Sure, back then we would stay tuned into the Channel 7 news after watching a game show on the same channel because we couldnt be bothered getting up. And no doubt we would have tuned in week in week out at the same time slot regardless of the fact that our favourite TV Show was off air till next winter. Hell I used to do it, watch the Cosby show on 9, then they took it off and replaced it with Murphy Brown…. so i kept watching, there was nothing else to do.
The problem is that TV stations still have that mentality.
They still think that the 5:30 is crucial to get the big audience on the news when I will quite happily watch Deal or No Deal and press the button on the remote and change to the Simpsons.
I’m also no longer going to tune in week in week out because I will only watch what I want to watch when it’s on. I have other things to occupy my time, Movies, Music, My Computer, Playstation, Books, DVD’s, Sport etc etc
Its amazing that Channel 7, in an attempt to hold onto the 2 million viewers that watch Greys Anatomy replaced it with Criminal Minds in the assumption that they would then tune into that instead. Unfortunately for 7, Criminal Minds got the same ratings it did in its usual slot ie 1.2 million.
