Why does the Music Industry constantly whinge about the increase digital music sales not replacing the drop in physical music sales (CD) (article)
Yes admittedly it IS partly because of illegal downloads BUT I would suggest that even if you were able to stop that tommorow, it wouldnt dramatically increase the amount of CD’s bought. People download cos they can, often stuff they don’t want or dont need.
I would suggest that there are numerous reasons for decline in CD sales:
- For so long artists have released albums with 1 or 2 good songs and with filler tunes for the rest of the album in a cynical attempt to harness the popularity for a song into paying for more songs, meaning buyers are more wary of buying albums nowadays.
- online sales allows people to only buy the song they want rather than the albums.
- there are soooo many releases nowadays that you can often miss releases by artists you like or you are forced to choose between artists (if you have a budget restrain) and by the time you can buy the other you forget, there are just too many to choose from so you just don’t bother.
-I suspect music has lost it’s appeal as a movement whereby people used to really stick by their musical styles and artists and now its become more of a throw away commodity whereby the record companies are more interested in sales than actually defining good artists or genre’s. Take for example the dilution of electronic music, it went from what I thought was a fairly strong direction despite the hundreds of artists, to all of a sudden being diluted by a myriad of crappy catchy tunes, formulaic song writing (if you can call it writing), empty lyrics and abominable remakes of old 70s and 80s tunes. Gone is the innovation and excitement that would make me buy many CD’s even those of dubious quality, now it’s replaced by skepticism and indifference as releases become the same song with a different name.
- MP3 players are too expensive and restrictive. At 600 dollars for a good MP3 player you’re looking at quite a hefty purchase, more than a mini home stereo system (and a good one at that) when, if you turn the clock back say 15 years, you could buy a walkman for 100 - 200 dollars and even recently a CD player that played MP3s could be purchased for 100 dollars. I haven’t bought one because I don’t really need one but also cos they are fairly expensive. I suspect that if more people had them, then more people would use online purchasing of MP3s. Also the restrictions on the players are stupid, if a song isnt available on iTunes you can’t (or couldn’t) purchase songs from other suppliers, which is stupid cos then your purchases are dictated by whats available and if there is nothing you want you wont buy.
I suspect that the Music Industry is reluctant to let go of a system that has served them so well for so long. From Record Singles to Record Albums through to Cassette and CD’s, it worked and made alot of money. But I think it’s time to let go and start afresh.
Albums sizes were created to fit on a record, then on tapes and CD’s.
There are no such restrictions on Digital music and as such I think that they have to change their view. Is the Single still viable, i’d suggest not at only 2 dollars each. Is the Album still viable, again i’d suggest not as with the choice of only buying the songs you like, people wont buy the rest of the albums.
If indeed, they want to continue with more choices and pushing the flavour of the month then maybe its time to remove singles and restructure the album to maybe 4 or 5 songs with digital data (album covers, lyrics, videos etc) accessible on the more current video/mp3 players.
Think about it:
- The costs of production decrease as artists don’t have to make as many songs
- Most artists are quite talentless anyway so 4 or 5 songs in a short period of time is about the most you could get out of them.
- Most albums only have 3 or 4 releases as singles
- If successful, fans don’t have to wait for years between albums (remember waiting for the prodigy album, then being subsequently dissapointed).
- It’s easier for artists to change their direction without a huge backlash or to subsequently and quickly change back.
- It allows for constant releases by artists, you can release an album at the start of every year or every half year.
- People are more likely to buy if it has all the songs they like.
- It’s less of a risk to release up and coming artists.
- Hopefully no more compilation CDs